{"id":415,"date":"2019-10-17T21:17:46","date_gmt":"2019-10-17T08:17:46","guid":{"rendered":"https:\/\/2019.auckland.wordcamp.org\/?post_type=wcb_session&#038;p=415"},"modified":"2019-10-18T17:51:04","modified_gmt":"2019-10-18T04:51:04","slug":"how-to-avoid-digital-marketing-disasters-with-your-website","status":"publish","type":"wcb_session","link":"https:\/\/auckland.wordcamp.org\/2019\/session\/how-to-avoid-digital-marketing-disasters-with-your-website\/","title":{"rendered":"How To Avoid Digital Marketing Disasters With Your Website"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We have reviewed many sites when running digital ad campaigns, and improving SEO but often the delivered site doesn\u2019t deliver on the digital marketing front. From indexing useless content, to poor URL structures, this presentation will cover elements of website audits and the impact of your site on digital marketing, to ensure your digital marketers colleagues love you, and the client lowers their total cost of ownership.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have reviewed many sites when running digital ad campaigns, and improving SEO but often the delivered site doesn\u2019t deliver on the digital marketing front. From indexing useless content, to poor URL structures, this presentation will cover elements of website audits and the impact of your site on digital marketing, to ensure your digital marketers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/auckland.wordcamp.org\/2019\/session\/how-to-avoid-digital-marketing-disasters-with-your-website\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How To Avoid Digital Marketing Disasters With Your Website&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13528274,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1572664500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[413],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-415","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/pheMJl-6H","jetpack_sharing_enabled":true,"session_date_time":{"date":"November 2, 2019","time":"4:15 pm"},"session_speakers":[{"id":"413","slug":"darren-craig","name":"Darren Craig","link":"https:\/\/auckland.wordcamp.org\/2019\/speaker\/darren-craig\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/415\/revisions"}],"predecessor-version":[{"id":439,"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/415\/revisions\/439"}],"speakers":[{"embeddable":true,"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/413"}],"author":[{"embeddable":true,"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/wanderingscotsman"}],"wp:attachment":[{"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=415"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/auckland.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}